Video, Online Video, Video Marketing

There are other ways to integrate video into your online business aside from adding it to your website. You can also offer it as an opt-in incentive to people who sign up for your mailing list. Once you've captured your site visitor's name and e-mail address, send a link to the video in an e-mail. The video should contain information that is timely and valuable to the target market.

Where is Video Marketing Effective?

Online video marketing is becoming more and more mainstream. The videos are being used on websites more productively than ever before in the past.

Home Page

Internet video's should be used on your home page. MMN recommends that the video on your index page launches automatically when your prospective customer visit your home page. Be sure that your video player has a stop button on it.

Fixed Screen Placement

There are several companies that create video that seems detached from your actual site and even when the screen is scrolled, the video will remain in one corner. This is very effective when the video is in the bottom right hand corner and has a white background. The white makes the video very evident. This type video can be set to play automatically or to launch when selected by the user. Some versions allow the video to start after a set amount of time.

The Left is Best

Never hide your video but place it on the left side of the screen in the zone where a person will naturally see it. Have text or a graphic pointing to the video very briefly stating the topic and length of the video.

Disclose the Length Of Your Video

Given the choice between 2 videos, one of unknown length and one clearly marked as a three minute video, a viewer is more likely to watch the 3 minute video simply because he knows the maximum amount of time needed.

Make It Easy To Mute

If you launch your video automatically make sure there is an easy way to mute the video or to stop it.

If you do not have these options you will have a very high percentage of your site visitors that will simply close the browser window instead of being tortured by a video that they did not choose to see or hear. And yes, that is how some people will think about your video.

Create A Special Sub Page

A video or set of videos on a subpage can be a very effective sales tool. With a link from your main page that clearly states the "video tutorial page" or "video testimonial page" will attract a certain audience.

Those who choose to go to a video page are usually going to watch at least one video.

Create A Series Of Videos

When making a series of tutorials you have to be sure to make a link from the end of the first video to the second, drive the client to the next video.

Be Sure to Link Your Videos

Including a link in your advertising, newsletter or ezine can be very beneficial. Your audience is already receiving some form of communication from you by their choice. Adding a well defined link to a video or video series can be powerful.

This is a good way to increase your time with the reader, but only if your video is well done.

Remember that there are some products that sell better with audio and video. If your product is one of these then make sure you take advantage of video.

Be Sure to Add a Video to Your Sales Page

It is becoming more common to have a video on a sales page or a squeeze page. Very often the sales line will follow each benefit with a brief video.

Add A Thank You Video With An Up Sell

Following an online sale, a video can be useful on a thank you page offering something special to your clients. This would be a product specific video for the product just purchased or an up sell to the next product your client will want to buy.

Preview A DVD For Sale

A final use for a video can be to include clips on your site of what will be included on a full length DVD that you are selling. Similar to the preview for a theatrical release of a movie you can have an online video that gives 15 to 30 second of your presentation.

This is being used well on several sites that sell DVD's to past seminars. One site changes the video weekly to give a different useful bit of information from the DVD for sale. Since the information is changed weekly it does drive some return traffic.

Be Selective

Be selective on where you place your videos, your clients have to see the video, but should not think that video is their only option. Consider all the possibilities where video can work for you.

It is not only one web page that can benefit from your video, place the video where it will help your sale the most.